Ferrari without an engine, how does this sound to you? Not so good, right! Same is the case if you have an online business, but it has a pitiful conversion rate!
The point is, you spend plenty of time launching your eCommerce business (complemented with BigCommerce app development). You craft your marketing strategy, decide which products to sell, but irrespective of vigorously pitching your brand, you see that it isn’t working. You did everything right; so what’s missing?
Don’t lose your heart just yet! This article will outline the ways you can boost your product in this competitive digital market. To start, if you have a BigCommerce store, you already have a decisive edge over your competitors. BigCommerce stands out in providing an exceptional customer experience with its impressive customization and attractive design.
You just need to fine-tune your strategy and adopt best practices to make your sales go over the roof. This article will share some of the most effective techniques for your BigCommerce store to improve eCommerce conversion.
Here we go!
Tap the Wonders of BigCommerce App Development
You’d be amazed to see what BigCommerce app development can do to your online sales. It allows you to build your eCommerce store application which magnifies your reach beyond expectations. By developing such an app, you open your products to exponential possibilities.
BigCommerce app development offers single-click apps that you can integrate with your BigCommerce store. Merchants can authenticate your app from the BigCommerce store. BigCommerce app development services provide apps that are easy to use and install for your online customers.
Consistently Update Your Inventory
Like BigCommerce app development, this is another method to improve eCommerce conversions. You have to make sure that you consistently update your BigCommerce website and your inventory with the latest products.
You can put older items on clearance sales that you do not intend on re-stocking. With this method, you’d observe a considerable rise in response rates from your online customers. Furthermore, carefully assess which products are not selling well. You can replace these products with the more in-demand ones.
Make a Strategy for Abandoned Carts
One way to go about it is that you can introduce a feature of sending emails on your BigCommerce store. You can target these potential customers who abandoned their carts by encouraging them to make the purchase. You can motivate them by giving a meagre discount or some sort of incentive.
You can also inspire your customers by conveying that their favorite product is almost sold out, so purchase while they still can. This approach can boost your online store’s conversion rates by 15 percent.
How About Paying for Ads?
Would you consider paid ads to improve eCommerce conversion rates? Let’s say you want paid ads for Bigcommerce app development. It is one of the quickest ways to boost conversion rates of your BigCommerce app development services. Online ads have the advantage of reaching the right audience at the right time on various platforms.
You can optimize your ads too. Don’t know how to do that? It is simple. Just choose your goal for a paid campaign. In your case, it would be conversions. There you go. Good luck targeting a larger audience.
Remember, SEO is Magical
Let me assure you, SEO is the heart of your online presence. It would be best if you made a special effort to optimize your store with the most-searched keywords. Along with this, you should regularly revise your meta tags and meta description.
These practices will confirm that Google is directing the organic traffic on your BigCommerce store. Google prefers content that is regularly updated. Lastly, update the content pages of your products—especially those that sell more.
Make Your Checkout Process Smooth
Complex checkout is the major cause of cart abandonment. You should aim to make your checkout process user-friendly and simple. At the same time, it ought to have an efficient payment method.
Another essential tip to improve eCommerce conversion rates is by giving your customers the option of creating an account. This will save a lot of time for users when they will re-visit in the future. They don’t have to spend time putting in their shipping address and payment methods. Consequently, a smoother checkout process improves eCommerce conversion rates.
Blow Life into Your BigCommerce Store
Once you follow these techniques to improve eCommerce conversion rates, you’ll feel a massive difference in your customers’ responses. Your primary goal is to provide convenience to your online customers. Once they get that, they will come back to your online store.
You can utilize BigCommerce app development services to expand your online presence. So what’s stopping you? Reach out to experts at commersys to blow life into your BigCommerce Store.