Past two years have been particularly challenging due to the global pandemic. Brick and mortar stores shutting down, and brands without an eCommerce presence have lost their revenue stream. In short, retailers have suffered the most.
These tough times have necessitated businesses to be prepared for the increasingly digital world. It is incredibly vital to develop an omnichannel marketing strategy aligned with omnichannel trends 2021 to ensure that your potential customers can reach you.
But before we learn the components of omnichannel marketing in 2021, it is essential to clear our concepts regarding what omnichannel marketing actually is.
So, let’s jump in.
What is Omnichannel Marketing?
While traditional retailers rely on face-to-face sales and e-commerce businesses, omnichannel selling is the mix of both versions to ensure a seamless experience across marketing and sales channels.
Omnichannel trends 2021 confirms that an omnichannel approach might include one of the following;
- Email marketing
- Social media accounts
- In-app purchases
- Brick and mortar stores
Significance of Omnichannel Marketing
According to McKinsey’s report about omnichannel trends 2021, three out of four Americans have tried a new shopping experience during the current pandemic, and it is likely that these behaviors will continue even after this pandemic ends. So taking on an omnichannel approach will ensure that you do not lose on your potential sales.
Ways to Adopt Omnichannel Marketing:
1. Learning Your buyers
Bear in mind that no marketing strategy is effective if you do not know your buyers.
You need to tailor your marketing campaign based on your buyer’s needs. And for that, create your buyer personas which are your ideal customers.
- You have to review your customer database to find similarities in age, geography, and shopping habits.
- Find what channels they use and what brought them to your store.
- Lastly, conclude which segment of society is likely to benefit from your product.
Omnichannel trends 2021 dictates that after finding your target audience, you have to reach out to them to know where they spend most of their time—you guessed it right, it is social media!
Each social media platform has a different purpose. For instance, Instagram users are more into fashion as compared to Facebook.
2. Optimization of Digital Presence for Mobile Devices
Omnichannel trends 2021 show that more than 50 percent of the traffic comes from mobile phones. No wonder there is an immense increase in the development of mobile apps. So, your website should be mobile-friendly as well.
Furthermore, effort should be made to optimize all digital marketing materials for mobile phone devices. For example, many businesses send out long emails with heavy graphics and images. Such emails take time to load and are hard to read.
Social media posts should have high-quality and captivating images. Your copy should be readable and attention-getting. Use emojis with short sentences and numerous line breaks along with mobile-friendly design.
3. Integrating Your Marketing Channels
With the right approach of omnichannel marketing in 2021, you can ensure physical and digital presence in a single place. Sales and inventory management is important. There are technologies in place to track and process all in-person sales. Whether your sales is online or physical, your inventory can automatically update both systems.
Also, connect your store with an email marketing platform to stay in touch with your customers. You can recommend new products and also give special offers to them.
4. Making Every Touchpoint Count
It is extremely pivotal to end every message with a call-to-action. Remember, not every social media post should look like an advertisement. Instead, give easy-buying options when featuring a product. Also, always send an email that promotes something and encourages the customer to take the next step.
Another great idea is giving your unhappy customer a discount or incentive if they have a complaint or want to exchange a product.
5. Utilize Social Media for a Lot More
All in all, with regard to the best strategies of omnichannel marketing in 2021, you can stand out from the crowd by making your product relatable and accessible. Communications and valuable content supports your omnichannel marketing plan. Employ influencers with your products which can increase the authenticity of your product. Most importantly, offer prompt support! Even if you get bad reviews, act respectfully and provide a resolution.
Try to understand your customers’ concerns. This approach will show your dedication to customer service excellence.
Are you interested in more insights regarding Omnichannel Marketing in 2021? Get in touch with Commersys to know more.