Are you having a hard time understanding the new Instagram Algorithm?
Let’s discover some hacks to outwork the Instagram Algorithm 2021 so you can earn engagement for your blogs or businesses.
Before we begin, we would like to bring to your notice that this is the last series of our social media and eCommerce guide. We posted four more articles before and those discussions were about how social media could be a strong tool for eCommerce.
Chapter 1 of series four was all about how to survive the new Instagram Algorithm 2021. We broke down the profile into four sections and those were:
- How does the Instagram Algorithm work for the feed?
- How does the Instagram Algorithm work for stories?
- How does the Instagram Algorithm work for the explore page?
- How does the Instagram Algorithm work for videos & reel?
We walked you through some factors that could influence the ranking of your content, specifically for the feed. Today, you are going to cover the remaining three sections: stories, explore page, videos & reel. You will learn what factors can meet the new content criteria to shake up your approach to Instagram marketing.
Shall we begin?
How does the Instagram Algorithm work for stories?
You must be well aware that Instagram stories are shown in a bar at the top of your home page. Whenever there’s something fresh for you to see, you will notice a colorful ring around the profile photos of your friends.
Stories that appear first are usually from the accounts you engage with most. You are also shown Instagram stories by location, this is the reason why using locations as hashtags are becoming cliché.
Tip: You must engage your audience through stories, the more stories they see, the more likely they will be able to get a hold of updates you post.
How does the Instagram Algorithm work for the explore page?
The algorithm of the explore and feed page works in the same way. They both are focused on showing content based on what you’re most interested in.
As the explore page is continually evolving, its algorithm takes into account way more than you might think. To be honest, the algorithm tries to serve you with the appropriate content. You must share great content with solid captions and hashtags to improve your page ranking.
Tip: If you’re a brand, you must share great content with solid captions and hashtags to improve your page ranking.
How does the Instagram Algorithm work for videos and reel?
IGTV helps your followers to discover videos, and vlogs from your content. In short, they can watch even more from your video content.
The Instagram reel is an advanced way to produce short, entertaining videos for your page. You are given the option to create and edit 15-seconds multi-clip videos and share them with your followers on your feed.
To upsurge visibility for your Reels, post them to your feed first but don’t forget to include hashtags. The new Instagram algorithm tends to increase discoverability for new features, so you need to build a solid strategy for reels.
So, how do you increase the chances of your IGTV and reel being seen?
Tip: You must add a 1-minute promo of your IGTV video to your feed because that would intrigue your audience. And do the same for the reel video by using relevant hashtags.
Points to Ponder
How about you learn some more advanced ways to gain followers on Instagram? All of the factors above can undoubtedly improve the performance of your current Instagram marketing strategy.
How about you take a look at some more ways to alter your approach to reach customers?
Here we share some more tips for working the algorithm in 2021:
- Build relationships, not just reach
- Post when your followers are active
- Religiously respond to comments
- Use relevant hashtags
- Repose old content to stories
- Do not ignore direct messages
- Never ignore the latest features
- Use creative captions
- Make use of analytics to alter the strategy
We are delighted to inform you that you have covered everything you needed to know about the impact of social media in eCommerce. Hopefully, the provided information will help you build a solid marketing strategy for your brand.
Three out of four customers use social media to make a purchase. It is good if you stay active on your social media accounts, but if you don’t. Read this guide again!
We did not talk about social media alone in this guide, we talked about the importance of eCommerce as well.
Would you like to work with eCommerce experts who can deliver top-notch services to you?
Give us a call at 858-586-7777 and get set to launch your innovative ideas with the help of experts.