eCommerce is unstoppable; it’s marching to reach $5.4 trillion worth in 2022 from what it was $4.28 trillion in 2020. All this means this new mode of buying and selling online is all set to eclipse the physical market at some stage. The popularity of marketplaces, and particularly the rise of Amazon (biggest marketplace) have made eCommerce trends 2021 a must-watch for a reason.
Those associated with eCommerce in some capacity are well aware that this industry is right on its toes to evolve and accept changes. That’s what pushes almost everyone to keep up with the changing eCommerce trends 2021. The trends directly throw light on the future of eCommerce, which is obviously bright enough with having technology on its back.
This blog throws light on some most looked out for trends in the eCommerce industry.
6 eCommerce Trends 2021
1- Mobile Shopping is growing than ever
Mobiles are the most popular devices today and that’s something that has pushed Google to ensure a mobile-first experience for user-friendly websites. This easy-to-use device is also one of the reasons eCommerce has become this popular. The year 2021 is again going to count on mobile shopping for sales – 73% of all the eCommerce sales by the end of this year will take place through mobile devices.
2- Social Commerce to support eCommerce
Have you ever thought what’s the point of brands having a social presence across different social media? The social presence acts as a signal of excellent customer care. It not only enhances interactivity but also ensures the customer’s trust. In short, social commerce in 2021 is also going to play a supportive role for eCommerce trends 2021. Especially for the audience, which gets impacted by the social media campaigns.
3- AR to enhance Shopping Experience
User Experience is one of the most talked-about eCommerce trends 2021 when eyeing to optimize your online presence. Whether it be your online store or a personal blog, user experience is important for all. Similarly, for shoppers, the online shopping experience matters most. In order to enhance the shopping experience, Augmented Reality (AR) is all set to play its part.
AR in 2021 will improve the product imagery, videos and streamline the product selection part as well. So while keeping this in view, 120,000 online stores this year will enhance the shopping experience via Augmented Reality (AR).
4- New and More Payment Options
Tesla no longer accepts Bitcoin; which means previously you were able to buy the world’s popular cars using virtual currency. This decision of Elon Musk comes in the wake of the climate effect of Bitcoins. What all this means to eCommerce trends 2021 is sellers will be keen on introducing more and more payment options including digital currencies as well. All this will work as an initiative to overcome cart abandonment.
5- Influencers to turn brand partners
The influencer marketing industry is valued at $9.7 billion in 2020 and it’s expected to witness staggering growth in the coming years as well. The remarkable growth of this form of marketing is getting all over the internet as people are more inclined towards social media. Following that, now the influencers are likely to get official contracts and signings, which will make them stand out as official brand partners. Consequently, this will lead to more unique content for brands and in response high incentives for the influencers.
6- Personalization drives sales
Personalized experience or recognition for recurring clients is the key to conversion. This will get even more demanding in 2021 as 48% of the online shoppers go ahead on spending more when they are offered a personalized experience. At the same time, 90% of marketers firmly believe personalization is the future.
eCommerce trends 2021 sheds light on the importance and adoption of technology in order to enhance online business. Those who still prefer those brick-and-mortar techniques to uphold their online selling websites need to reconsider their choice and consult eCommerce experts to optimize their business.