The showdown between the two eCommerce gladiators—Shopify and WooCommerce.
Both of these platforms come with several claims and features. However, if you are trying to pick between the two, how do you choose the better one? The bottom line here is that your circumstances will define the right eCommerce product for you.
If you are looking for an all-in-one package, then Shopify is for you. If you have a website already than WooCommerce is the better option for you.
In this article, we will discuss the key differences of both Shopify and WooCommerce and will decide how each should influence your decision.
We will begin by comparing WooCommerce and Shopify on:
- Ease of use
- eCommerce features
- Design and appearance
And much more!
What should you look for in an eCommerce platform?
To begin with, think about your budget, technical skill, and further business plans when choosing the right eCommerce platform for you.
The next step is to choose and pick the right qualities that you need in your eCommerce platform. Prefer the features that will be beneficial for your business such as inventory management, abandoned cart recovery, and shipping.
Always look for enough quality support options to help you through the process to suit your queries and needs.
Shopify & WooCommerce — Features
Both these eCommerce platforms perform a tight-run contest when it comes to features.
WooCommerce and Shopify both equally offer competitive features to build an effective online store. Whether you want to sell your products online or get your small business in the race, neither will let you down.
Design & Themes
WooCommerce and Shopify both offer stylish themes to give your store that professional and proficient look.
Talking about Shopify first, it has around more than 60 themes, paid and free both. Including variations, the figure touches 100. Being the dedicated eCommerce that Shopify is, its themes are very polished and encourage selling. It also serves premium themes starting from $140.
Storefront is a WooCommerce entry theme that is fully-responsive on mobile devices. You can further add child themes and extensions to develop your theme.
If you want your WooCommerce page to look more good, it all depends on your technical skill and then amount of time you are willing to put in.
For WooCommerce themes, the sky is the limit. Talk about ThemeForest and it has over 1000 specific eCommerce themes for you to peruse.
Shopify’s offering is very filtered, while the breadth of WooCommerce is eccentric. Selecting the theme will not be sufficing but it will be about how much you can customize that theme.
Ease of Use
The most important question of all—which platform is easier to use?
It is assumed that WooCommerce has a steeper learning curve than Shopify. For an average technical knowledge, Shopify is easier to get to grips.
Shopify looks after a lot of technical side of your online store, as it is a hosted eCommerce platform. While using Shopify, you wouldn’t have to worry about your domain name, or hosting to any security (SSL) certificates. You will not be required to install, manage, or update any software. Security or backups? Don’t even waste your time worrying about that!
WooCommerce demands you to perform a lot of legwork yourself, which can be bewildering at times. Using hoisting providers like the Bluehost can make the process a whole lot easier.
If you are a non-technical user, Shopify is your friend. From different help widgets to designing your product page, Shopify makes the whole process looks like a piece of cake!
Time to Build
The time required to get started with these platforms depends on their ease of use.
From being a better platform to meeting all your expectations, a good eCommerce platform should also set up faster.
According to many users, Shopify will let you get your store live quicker than WooCommerce.
How? Let’s talk about the reasons.
WooCommerce comes with a more time-consuming setup and you have to sort a lot of things yourself, including the hosting. On the other hand, Shopify offers all the bare essentials of an eCommerce store under its umbrella.
Shopify will work best for you if you have limited technical knowledge and are working from scratch. While the setup is not manual for Shopify, WooCommerce requires a lot more hands-on approach. However, if you are ready to invest time in greater technical control, WooCommerce is worth a shot.
The setup wizard of WooCommerce does cover the basics, however, complicated queries are not generally entertained through it.
Shopify is a combination of powerful eCommerce features with a quick setup process. If you have a WordPress site already and are willing to handle coding you might want to stick to WooCommerce then.
The next target is about getting the customers on-board.
For attracting customers to your virtual shelves, Search Engine Optimization (SEO) is the key. Practicing SEO makes your store appear to rank higher in Google’s search results.
WooCommerce and Shopify are robust eCommerce platforms and both make sure the products are appearing in front of the right people.
There are both apps and tools to boost your online store on either of the platforms.
WooCommerce gives you great control over every aspect of your store. Shopify, meanwhile, has a range of SEO plugins in its App Store. The reason Shopify edges it when it comes to SEO is technical. Due to its dedicated servers, the performance and load time of Shopify is better, thus the faster sites generally rank better in Google.
Shopify also includes SSL certificates, that turn your store from an HTTP into an HTTPS by adding a padlock to your store’s URL.
Google retrieved from this information that your store protects customers’ data and then gets rewarded for by boosting the rankings.
With Shopify, adding basic SEO information, like descriptions, images, and titles is been made easier.
Payment Options & Fees
When you talk about payment options, Both WooCommerce and Shopify offer you a choice of over 100 payment gateways.
These payment methods are either in-built or added through integrations. The main ones are mentioned below:
- Credit and debit cards
- Apple Pay
These payment methods offer varied transaction fees.
WooCommerce doesn’t charge transaction fees, except for a few bank and payment provider charges. For large orders, WooCommerce will serve best.
However, integrating new payment providers with WooCommerce can cost over $70. With Shopify, these payments come as standard.
For any webpage, security is the utmost priority. In the case of online stores, you are not processing customers’ money only, you also possess their personal information.
Again, being a hosted eCommerce platform, Shopify takes care of security for you.
Being self-hosted, WooCommerce doesn’t come with built-in security, so any security will need to be handled either by yourself or your hosting provider.
Talk about some other varied security factors:
- Shopify comes with built-in SSL.
- WooCommerce doesn’t have its SSL.
- hopify, again, is PCI-DSS compliant.
- WooCommerce is not automatically PCI-DSS compliant.
There is no close contest when you talk about Customer Support among the two platforms.
Shopify facilitates its users with 24/7 support over the phone, live chat, and email. They have a library of helpful guides, a community forum, and a setup wizard to answer almost all of your possible queries.
Whatever your problem will be, there will always be someone available for you.
WooCommerce has WordPress-related forums and the WooCommerce community but takes a more hands-off approach to support.
When you’re trying to sell products, the longer a problem exists the more sales you risk losing. Plus, time spent trying to solve issues is time you could be spending marketing your store.
Shopify is one of the best eCommerce platforms for people looking to get selling online because of the support it offers.
Now let’s talk about the cost of these two platforms—WooCommerce and Shopify may charge you.
WooCommerce, being more flexible in pricing, begins free, but comes with extra costs.
Shopify on the other hand comes with a set price. Varying from the range of $29 to $299 per month, it has far clearer pricing lists.
Both eCommerce platforms come with different pricing models.
Shopify comes with no nasty surprises; you pay what you see.
With WooCommerce you are not sure what your final monthly bill is going to be. Despite it being a free plugin, WooCommerce requires a lot of add-ons before you start selling online.
You Should Use Shopify If:
· You need to build your online store from scratch
· You want 24/7 support, and things like security taken care of for you
· You need a website up live in a short space of time with limited technical know-how
You Should Use WooCommerce If:
· You already have a WordPress website and want it to have an eCommerce store
· You’re technically competent and want greater control over your site’s design and hosting
· You don’t want to use Shopify Payments (which charges a fee) to power your transactions
If you still are not sure which eCommerce platform to pick for your online store, ask our experts. Get connected to Commersys team and talk about the best possible options for the boost of your business.