Is your Shopify speed a little too slow? Or do you want to know how to calculate Shopify speed?
An online store isn’t just a place where you can buy or sell items or products. We like to think of your Shopify store as a place where you sell experiences along with your products. The experience your online store provides is of utmost importance as it can change the way you build relationships.
If you’ve been in the eCommerce industry and have a Shopify store, then you must know how important it is to build and maintain relationships with your online customers. Building a relationship isn’t just good for business but is one of the major deciding factors on whether your store will be successful or not.
Shopify’s speed report is a recently introduced feature by Shopify that basically tests your Shopify store to find out its speed. Speed is important for a store as its one of the major ways to build a good experience for your customer base. Shopify speed report uses performance metrics taken from Google Lighthouse. Lighthouse uses key metrics to identify the total speed of a website and how fast it loads. Shopify speed report measures on a total rating of 100.
The Myth of the 100:
Don’t expect to score a hundred or a perfect report on the Shopify speed report. This can never happen simply because of the fact that you have images and app linking to your online store. These things are obviously necessary but you can’t ignore the fact that they will slow down your store to some extent. This much slowing down however doesn’t necessarily mean that your store will induce a bad experience for your customers.
Variations in Speed Scores:
If you observe frequent variations in speed score and the deviation isn’t a lot, then it’s not Google Lighthouse’s fault or even an issue with your website. This normally happens due to a wide range of reasons and one of the most common is website traffic fluctuations, ad placement on search engines or maybe when you’re testing your website’s functionality. Shopify’s speed report will also produce different results but as long as the deviation from your original score isn’t going beyond then 5-10 points, you’re essentially getting an accurate description of how fast your website is.
What exactly is a good score in Shopify Speed Report?
The question bothers a lot of people but it’s an extremely vital one as it’s a major indication that your website is lacking somewhere. The following score ranges are applicable in Shopify Speed Report:
- 0 to 49: Poor (A red blink will be indicated)
- 50-89: Requires Improvement (An orange blink will be indicated)
- 90 to 100: Good (A green blink will be indicated)
You might feel that the score range 50-89 is a little too wide but in essence, it’s a criterion that only reflects one thing. It reflects the fact that there is room for improvement in your website.
How can you improve your Website’s score?
This is an entirely separate question, however, it’s something that’s absolutely essential in order to enhance user experience and maintain a healthy amount of sales. There are a multitude of techniques and factors that come into play when you’re looking to improve your website’s score.
Some of the major factors include selecting hosting options according to your needs, server response time reduction, enabling browser caching & compression. Again, there are a multitude of factors that come into play when it comes to Shopify speed report and the score for your store.
In a Nutshell:
User experience is all about making your customer’s on-site experience as smooth as possible. Shopify speed report is a tool that can help you analyze your website’s scores. According to your store’s scoring range, you need to make improvements. It’s all about how much time and effort you can put into the project. We can create a Shopify store that’s fast, responsive, and user-friendly. Hit us up and we’d absolutely love to have a little chat!