Isn’t social media addiction? The truth is, it is a heavily addictive drug.
Social media platforms like Facebook, Instagram, or Snapchat have ignited a demand in you. They have created a need even if there isn’t any.
Today, other than to grab a newspaper to read in the morning, you wake up holding a cellphone in your hand. It is hardly your fault; the fact that each piece of information can be found online, you stay updated on the whole lot.
You spend an ample portion of your day on such platforms. And with the variety of information being given on the platforms, you clung to them like a dryer sheet stuck to a fleece jacket.
But, if everybody is spending this much time on social media, how can your businesses stay away from such platforms?
“Social media is not media. The key is to listen, engage, and build relationships.” – David Alston
Social Media Serving a Vital Purpose
Social commerce is online marketing, allowing companies to build a strong position on the web to generate organic traffic and increase their sales leads. A well-formed social media approach is vital as it will be the sole element for your company’s development and expansion.
Social media is all the rage for the reason that businesses owe their commercial success to it. They have witnessed a progression; their services were recommended, a positive reputation was built, a deep knowledge of potential audience was gained, and whatnot.
In a nutshell, social media is the strongest or main element of marketing the world has ever encountered. It works like magic if used strategically. You just have to know the art of using it, how to pick the right platforms, and that’s exactly what we will talk about in this series.
Are You Giving Your Customers What They Want?
When did you last buy an item on social media? We think you purchased something yesterday, or probably your order arrived a couple of minutes ago.
Our question is, why did you buy it? Was there a need or you just thought you needed it? Well, it’s usual. You sometimes end up buying stuff you don’t need because that product triggered a need in you.
Today, lots of things are not produced as per the demand, but businesses create their need in you. For example, you already had iPhone 11 but when iPhone 12 was launched you felt the impulse to buy it.
Take another example, you wanted to renovate your house. You searched on the web to look for some décor ideas. You found some great tips, but then a message was received on your social media app. You checked your account and came across some advertisements for sofa sets, curtains, wall paintings, and many more such items. You ended up buying a few of them; this is what social commerce does for you.
Promote Your E-commerce Website on Social Media
Do you have an e-commerce website that you want to promote? Are you having a hard time finding shoppers?
Well, social media is a great tool to promote your e-commerce websites. You can attract new customers towards your products by offering attractive deals, as well as you can have them promote your services in their circle.
And it can happen with just a single click.
Platforms such as Facebook, Instagram, or Snapchat gives you an opportunity to run ads. Those paid advertisements can be really helpful for impulsive buying. This relates to the idea of ‘generating an interest’ in the buyer.
Your motive should be to not make the buyer think to buy something, your advertisement should be attractive enough to encourage them to impulsively buy your item. You would not want to make them think twice. What could be more alluring than getting an item that you believe you need and in some clicks, it is brought to your doorstep?
The fresh launch of Facebook shops is taking the world by storm, we will talk specifically about it in our second series of social media and social commerce. You will learn how Facebook shops could evolve everything about e-commerce and how you can really benefit from it.
How Can You Take Advantage of Social Media?
If you have an e-commerce store, you must work on improving its social media presence. You can hire somebody who could design valuable posts nice-looking enough to direct the user of the platform toward your store. Once you have a valuable presence on social media platforms, you display their icons at the bottom of the e-commerce website.
This ultimate relationship between social media and e-commerce can prove to be profitable for your e-venture. You use it to form brand awareness, fascinate online followers, and generate new online ales.
While you’re thinking of increasing your social media presence, do you believe your e-commerce website is attractive and cool enough to be promoted?
We can help you make your e-commerce website look more attractive by delivering highly functional and robust online stores that are well versed in the ongoing trends within digital marketing.
You can give us a call at 858-586-7777, and get to speak to Commersys experts.