The checkout experience is a term used in eCommerce that is of huge relevance.
The eCommerce industry has seen a tremendous boom over the past decade. The industry is seeing heights never witnessed before especially due to the fact that a lot of work has been put into improving a customer’s experience.
The need for a heightened checkout experience is largely due to the fact that consumers have certain expectations that range from security to a seamless transaction. It’s important to note that the checkout experience isn’t a one sided coin, rather it’s a multi-dimensional facet that has a lot of things attached to it. Here are some ways you can elevate the checkout experience of your customers through the FBM Theory:
The Fogg Behavior Model, created by DR. BJ Fogg is relevant to the checkout experience. It revolves around three basic factors that according to this model define a great checkout experience. Don’t worry, we’ll keep it short so we can focus on the practical stuff:
1) Motivate your Potential Customers:
Remember, when a customer lands over and goes towards the checkout section of your website. You don’t want them to lose hope or get demotivated to make that payment. This is the reason motivation is important as you need to make the entire experience absolutely seamless.
2) Simplistic Ideals:
Making a transaction shouldn’t be too complicated. Afterall, your customers are surfing your eCommerce for fun as they look through your amazing products. It shouldn’t become a hassle getting to that checkout section as things can take a wrong turn if you’re not on the same path as your customers.
3) Trigger Conversions:
Trigger isn’t necessarily used in a bad connotation. Trigger conversations imply that you’re able to convince a customer to do a certain action. For example, a call to action to buy a product can be termed as a trigger conversation, if the customer decides to buy in it. Trigger conversations are hence the best in terms of convincing a customer and your checkout experience needs to exactly trigger a customer into a positive action or frame of mind.
What are the elements of an Exceptional Checkout Experience?
The following are some of the vital elements when it comes to creating an exceptional checkout experience:
1) Progress Bar:
The progress bar in a checkout page is a vital element for two reasons. One it provides ease of mind to a customer as he knows at what step he is at currently. Secondly, the progress bar shows the overall steps which your customers can use to make the checkout experience complete.
2) Payment Methods:
There are plenty of payment methods out there thanks to the banking industry. However, when it comes to shopping on eCommerce, it is important that payment options that you provide must be secure and reliable. The most commonly used payment methods include MasterCard and Visa. Again, the list doesn’t end here, you need to provide additional payment options so that things can be better. These might include Google and Apple pay. Don’t forget PayPal!
3) Sense of Security:
Obviously, when it comes to making a payment it is important that a sense of security must be implemented. This can be done by making sure that your overall website is secure as well as the payment options you provide are secure and reliable.
4) Easy Modifications:
It is important that your website provides ease of use when it comes to modifications. If your customer is on the checkout page, it is especially important that you offer him easy modification modes. Furthermore, having a back button is just as important as any other element of a website.
5) Provide all the Information:
In essence, making a customer checkout is especially important because a decision is going to be finalized. For this, you need to provide all information regarding the customer’s order. Information such as delivery times, additional charges, and shopper’s note must all be added.
In a Nutshell:
A checkout experience platform delivers an experience and doesn’t make things difficult. Paying for an item shouldn’t be hard and this is what you need to do in your next eCommerce website!