94% of all purchases are predicted to be through eCommerce by 2024. Such a massive number! Isn’t it?
Countries have experienced gigantic growth in retail eCommerce sales in 2021. According to the Adobe Digital Economy Index, the eCommerce industry reached $876 billion in the first quarter of 2021. However, India and China are expected to lose pace in recent years.
Looking forward to the years ahead, let’s stay ahead of the curve and get to know the latest eCommerce trends in 2021.
The Resurrection of eCommerce
Surprisingly, Facebook and Instagram apps continue to grow each year, and they will inevitably continue to do so. In May 2020, Facebook publicized its successful move into the world of commerce with Facebook shops.
It is a simplified version of an online store that gives access through Facebook and Instagram. Luckily, entrepreneurs who already have a significant social media presence and start-ups looking to start a new venture into eCommerce no longer need a separate website to get started.
With 2,380,000,000 potential customers, we can easily add, promote, or sell products to over 2 billion unique shoppers worldwide.
The Boom of eCommerce – Latest eCommerce Trends 2021
Till the end of 2021, over 2.19 billion people worldwide are predicted to buy goods and services online, which will rise with every passing year.
But what are the latest eCommerce trends that we will find in the whole global eCommerce market in 2021?
We will discuss the upcoming eCommerce trends in 2021 that are making a lot of noise in the market:
1) M-Commerce – The Business Over the Internet
We know that the world accesses the web through mobile devices more often than computers and uses smartphones to buy online items. That is called M-commerce. Mobile-commerce is buying and selling of goods and services through smartphones and tablets.
It is one of the latest eCommerce trends that is thriving; above $2.91 trillion sales are achieved in 2021 and China’s eCommerce market forecast to hit $3 Trillion by 2024.
While more than 1/3 of eCommerce transactions are made online, we need to make sure our current websites are very well mobile-optimized. Currently, China is the world’s leader in M-commerce, with $1.94 trillion in sales online.
Item of information: In the US, 51% of the audience visit Facebook several times a day; 23% about once a day, and 26% less often. Daily NET is 74%. Now we know where to target to expand our audience.
2) A New Customer Experience Through Headless Commerce
The future of eCommerce looks even more diverse; new shopping layouts, increased customer relations, and ground-breaking services are ascending to shape tomorrow’s landscape.
Here headless eCommerce comes into the field. It’s one of the latest eCommerce trends that we must capitalize on.
If we talk about software as a pile of components from top to bottom, the top most stack would be the user interface or in technical terms, called ‘front-end.’ It is the part that the user interacts with. The rest of the pile below is where the software derives all of its functionality, i.e., the ‘back-end,’ e.g., databases.
Headless eCommerce works on back-end functionality and lets us people build our front-end experiences. We can access that back-end functionality through API and create any user interface.
This eCommerce trend is becoming a buzzword because it delivers custom eCommerce order management and provides B2B marketing solutions.
Traditional eCommerce platforms were built using monolithic architectures. All the components were built tightly packed together, making it difficult to customize or make software dedicated to your business only.
Hence in simple words, headless commerce augments customer experiences by offering brands liberty to build whatsoever and howsoever they want.
3) Use of Videos in eCommerce Sites
A product video attractively demonstrates a product’s function in the real world by portraying a creative and interactive story. It can generate a lasting impression in the customer’s mind; information is provided through audio and video channels, leaving the product features to be experienced by the viewer rather than explained.
Not everyone likes to shop online; a video demonstration can prove to be really helpful for those who hesitate to press that ‘shop now’ button.
4) AI: a Powerful Latest eCommerce Trend
Artificial Intelligence can’t technically replace humans but it is making the lives of humans more efficient. AI is one of the latest eCommerce trends to follow in 2021.
AI is working to alter consumers’ experience, particularly those who shop online, by delivering highly personalized experiences to add value to their lives.
Currently, we have Alexa and Siri as the use cases of AI. Google’s Alexa and Apple’s Siri are our shopping assistants allowing us to compare prices and shop easily online.
If a customer is willing to buy a ‘black dress under $20’, he can go to the internet and search for the exact item. The internet displays every black dress available but not specifically under $20. But the customer is looking for a black dress for under $20. Hopeless, the customer ends up buying nothing. This is how brands lose their sales.
Why is it that the audience searches for an item on the internet but does not buy it? Twiggle came up with a proper way to answer this question.
Twiggle does not display searches based on keywords but uses NPL (Natural Processing Language) to filter the results as per the user search.
Final Thoughts on eCommerce Trends 2021
With all the technological advancements occurring every year in the eCommerce world, the market is vastly advancing. Hence, it is essential to keep up with the current changes and shadow the latest eCommerce trends.
We know you are excited to learn more about the latest eCommerce trends in 2021. There is a lot more happening other than just this; the article was intended to highlight just the top four that are becoming all the rage.
Hopefully, the above-mentioned latest eCommerce trends will help improve customers’ shopping experience and help businesses to grow more.
If you have any more questions or thoughts, leave them in the comments! Also, if there is any help required related to eCommerce, we will be more than happy to assist.