What’s the greatest duo in the world? Batman or Robin? No. Peanut Butter & Jelly? No.
It’s SEO and PPC marketing by a mile.
In the world of marketing, SEO & PPC have their own domains and roles. However, the alliance is an unholy one as it can ramp up your sales, clicks or whatever kind of presence you’re looking for. We believe that SEO and PPC marketing when implemented in your strategy together is a route that you should seriously consider. SEO ranking matter a great deal, whereas ppc marketing is valuable in generating leads.
The Basic Difference between SEO & PPC:
If you have any confusion between SEO and PPC marketing then before moving ahead, lets clear that out. SEO stands for Search Engine Optimization whereas PPC stands for Pay-Per-Click. Just by reading their abbreviations, one can understand how much different they are from each other. SEO ranking focuses on organic traffic whereas PPC is advertising on search engines like Google for the sole purpose of driving visitors. Hence, the term Pay-Per-Click refers to how you’ll pay for advertising based upon the number of times a potential visitor clicks on your ad.
Let’s dig into this unholy alliance!
The Benefits of SEO:
The term SEO services is tossed around like it’s the only thing that matters as far as getting traffic on your website. There is some truth to it because of the fact that search engines currently prefer optimized content. If your content or website isn’t optimized from a user’s perspective, then the chances of it being ranked high are minimal. Which also means that there will be marginal traffic or even insignificant. On page SEO as well local SEO both come into play during our discussion. Also, there are many SEO mistakes as well, find out here.
1- Organic things are the Best:
SEO is talk of the block simply because of the fact that importance of organic traffic means that you get visitors without enforcing them. Visitors who find you naturally are drawn towards your brand and if they like your brand chances are they might return back. This is exactly what happens in an organic approach, you develop a cult following that tends to stay in your brands journey for a long time.
2- Building Trust and Credibility:
Trust and credibility is what makes a website authoritative. Through high SEO ranking you get to establish the trust that is required to make that sale. If your content is appearing organically then people will naturally tend to see you as credible.
The Benefits of PPC:
A question naturally comes up when we look at paid advertising. Why would someone pay for ads when so much emphasis is put on organic results? It’s true, working alone with ads will not work, however when SEO & PPC join hands together then the results will get amplified.
1- What’s the truth behind Costs Involved?
Many businesses or individuals are reluctant to put in money especially when you’re just starting out. The truth is that PPC marketing can get expensive, however if you hire an experienced Digital Marketing Specialist then the case can be different. The important thing however is that well optimized ads are the way to go. Also, once you do proper target audience analysis then the chances of your ad working well with low cost is a big possibility.
2- Lead Generation:
PPC marketing is the best strategy to generate leads, whether you’re looking for emails or phone numbers. PPC can do wonders in this field and if your target audience is within a minimal demographic then chances for generating leads with low costs get higher.
3- The Top Results:
With PPC you’re paying search engines to make your website visible. And if you’re paying to search engines then you get privilege of being on top of results when a targeted term is entered in Google’s search bar.
4- Visuals & Other Options:
With PPC ads, you can run ads that come in a wide range of forms. If you’re selling physical products, then you get to use visuals that are displayed on top of a results page. Furthermore, other ad options such as displaying your location, phone numbers and even pricing packages can be displayed.
Let’s talk about the Alliance
We know that PPC & SEO have their own separate advantages but when they join hands together then the benefits can become manifold. They both complement each other in perfection and you need to keep a good balance between the two. Here are some of the benefits of using both the marketing strategies together:
A Wider Audience:
Visitors can be categorized in two categories. The first kind of visitor comes through organic means whereas the second kind of visitor through ads. Hence, when you join both the two means together then you face unprecedented growth in terms of visitors coming at your website. Of course, one mean alone will not be as effective as through an alliance of both the two strategies.
We know that organic rankings are under immense competition and even if your content is ranked high, sooner or later it’s going to get replaced. However, when you form an alliance of SEO with PPC, the impact would be less. Even if your organic rankings suffer, you’ll still be on top of the page with PPC. Hence, this features establishes an equilibrium and you no longer have to worry about stability. Of course, this doesn’t mean you don’t improve the content you post online for SEO. That’s a given.
Use PPC Data:
PPC campaigns come with a lot of useful data. Use this data to formulate a better organic strategy. Data such as keyword hits, conversion rates and even spending costs can be used to strategize better. PPC data itself is valuable and just because you have run the campaign doesn’t mean the data’s use has ended. Hence, use the data to formulate a better organic strategy, whether it’s for keyword research or running your future ad campaigns.
An important thing is that the integration of these two strategies might work differently for different businesses. We can’t make a hard and fast rule that the alliance would work well for all businesses. For example, a small business owner might find it difficult to fulfill the costs related to both the strategies. However, if you have enough capital and are looking to market your business in an aggressive manner, then SEO & PPC marketing can do you wonders. It truly is unholy as it has the potential to surpass barriers easily.
So, what are you waiting for? Start strategizing today and figure out what your business needs!