WooCommerce started merely as a WordPress plugin, and now, fast forward to January 2021, it is the reason 3.9 million shopping websites are live.
The plugin launched back in 2011 is now regarded as one of the best eCommerce website builders today. What made it earn this much popularity is its simple installation, tons of customization features, and ability to set up aesthetically pleasing websites without putting in some serious effort.
WooCommerce Customization is an exciting feature as it allows merchandisers to add their own colors and features to ensure a tailored store at the end of the day. The below-mentioned WooCommerce tips can potentially grow your shopping website.
6 WooCommerce Tips for establishing Successful Store
1. Improve Website Navigation – Easily Reachable
A Website’s navigation structure always has an immense impact on conversions, sales, and bounce rates. If you fail to create a clear hierarchical website navigation design, your visitors will abandon your site without a doubt.
Navigation means ‘a movement from one page to another’. Visitors steer through your site to understand your services, find your blogs, testimonials, and stuff like that. If you have done your job well with website navigation, they come back and end up contacting you.
Usually, your main or landing page has a cluster of links used to connect it with other web pages. When it comes to improving navigation, you should organize these linked pages rightly in a way that the most useful pages are easily reachable.
2. Pitch Your Salient Features
You can add almost every feature to your store with the help of WooCommerce customization. Using it for pushing your USP (Unique Selling Point) forward won’t be a bad move.
In case you’re offering free delivery or some other exciting features, don’t shy away from pitching it. Holding back to tell about the free delivery option until checkout might result in losing a potential buyer.
3. Enable 24/7 Live Chat Service
79% of shoppers prefer live chat options as live chat offers an instant response. While keeping that in view always ensure a 24/7 live chat option’s availability for the buyers.
The live chat option ensures an interactive shopping experience. Moreover, a quick response is provided if the user is somehow lost or needs help to continue shopping rather than leaving it midway.
4. Setup Product Categories and Subcategories
As with the navigation of your website, if your website is logically structured, it helps the user to explore and shop without feeling deserted at any moment. All this is only possible if you closely work on categories and subcategories listed on your website.
This way, users will get a chance to interact with maximum products falling under different categories. At the same time, this will expedite the process of finding a product on the website, without availing of the live search option.
5. Add WooCommerce Plugins for More Features
Using reputable plugins for WooCommerce customization makes things way easier to execute. Unlike coding it from the scratch and consuming most of your time and resources, the tried-and-tested plugins ensure smooth functionality each time.
6. Optimize Speed of Your Store
The speed of your website is not only an important factor in the eye of Google algorithms, but it also makes or breaks your deal in front of your audience. Nobody likes to wait or spend time on a website that isn’t responsive. This not only ruins the shopping experience but also leads to a change in the user’s mind to buy something from such a website.
These simple-yet-effective WooCommerce customization and tips can help make your store easy to use along with maximum functionality. Still, if you miss out on something, hiring a WooCommerce expert from Commersys would be a legit option.