In the last discussion, we talked about how social media is a strong tool for e-commerce. You learned why social media is so valuable for the e-Commerce industry.
We emphasized the fact that if everybody is spending too much of their time on social media, how can your businesses stay away from such platforms? Know that social media works like magic if only you use it strategically. You just need to learn the art of using it, and how to pick the right platforms.
While you’re thinking of increasing your social media presence, we are back with another series of social media and e-Commerce. In this second series, you will learn what is a Facebook pixel? How does Facebook pixel function? And how you can activate yours?
Do you not want to amplify your businesses by ten times? Facebook pixel can benefit your businesses and help you grow. So you need to understand what it is to ensure that you use it as effectively as possible.
If you’re running ads on Facebook but not using Facebook Pixel, you are making a mistake. There’s so much that the platform permits you to do, and that’s exactly what we shall achieve in this discussion.
What Is A Facebook Pixel?
The Facebook pixel is purely a piece of code that you can embed on your website. If a visitor goes from an Ad to your website, it captures the data of users as they interact with the site. This way, you can keep a track of events easily and effectively.
Facebook pixel silently observe what you do online. Whether you view beauty products or clothing items, it keeps the record for future references.
How Does the Facebook Pixel Function?
Facebook pixels allows you to measure, enhance, and build viewers for advertising campaigns. You can measure cross-device conversions, ensure your ads are not shown to irrelevant audiences, and you can create a custom audience from website visitors by using the dynamic Facebook ads option.
The process works in simple six steps:
1- Set up the Pixel – add a snippet of tracking code to your site.
2- Gather Insights – begin receiving stats about your site visitors.
3- Review Behaviors – get insights into how people act on your website.
4- Form an Audience – use the data collected from pixels to make a custom audience.
5- Enhance Bidding – make use of the lowest bid strategy.
6- Analyze Captured Events – assess conversion events to execute the best Facebook ads strategy for your business.
How Can You Activate Facebook Pixel on Your Website?
Now that you know what Facebook Pixel is, how it functions, it’s time to learn how to activate it on your website.
Have a look at how Facebook explains the installation:
“Set up the Facebook pixel by placing pixel code on the header of your website. When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action.”
Very easy, right?
Step # 1: Visit your Facebook Events Manager, click on this icon (?) on the top left, and choose ‘Pixels.’ Once you are on the page, click the ‘create a pixel’ button in green. Name the pixel you want, enter your website URL, and click the Create button.
You get one pixel for each ad account. So, bear in mind while choosing the pixel’s name. Also, the title that you add must represent your business.
Step # 2: There is a piece of code that runs Facebook pixel, you have to install the code on your web pages. Select the platform screen, here is how to go about it:
If it’s an e-commerce platform, you can install Facebook pixel without having to edit your website code.
If you are a developer or someone who works with a developer, you can click ‘Email Instructions to a Developer’ to install the pixel.
If neither of the above options applies, you can simply insert the pixel code into your web pages.
Step # 3: Here is how you manually install the code yourself:
1- Copy-and-paste the pixel code into the header code of your website. Post it after the <head> tag but before the </head> tag. Paste it into each page, or into your template if you’re using one.
The code is displayed below:
2- Ensure you’ve installed the code correctly by entering your website URL and clicking Send Test Traffic. Once it is installed, click Continue.
Step # 4: For Facebook pixel custom events, go directly to your Facebook Events Manager view. Choose ‘Custom Conversions’ from the top left menu. Click on the create ‘Custom Conversions’ to define your custom conversion event using URL rules.
With Facebook pixel advertising, you can get numerous chances to engage visitors. In fact, it enables you to retarget the audience in the future.
Facebook pixel is the perfect example to showcase how a social media platform gives you the power to advertise and target customers on a larger scale. The latest Facebook Store gives you an opportunity to display and sell items on Facebook and Instagram. Both of these are the top social media platform for e-commerce businesses.
The next article on this series will cover how the Facebook store can give your customers a new shopping experience.
But, do you have a website to apply Facebook pixel code? Or, do you have an e-commerce store that you wish to promote on social media platforms?
We have expert resources who can build an e-commerce store on the world’s top-notch e-commerce Platforms. You can give us a call to get a suggestion on our preferred platforms.